Welcome to our wine cellar

Every year, we raise a glass to celebrate the special partnerships we’re proud to share. Not just with a bottle of wine, but with a complete sensory experience. Because scent and taste are inseparably linked. And that’s exactly where our tradition begins.

Each year, we carefully select a new wine and pair it with a matching scent. A golden combination to welcome the new year together and celebrate the power of scent. In this digital wine cellar, you’ll discover all our vintages and explore how scent and taste enhance one another.

We invite you to experience it for yourself. Spray the scent onto the strip, take a deep sniff….and then a sip of the wine. Notice how scent enriches the taste. Let memories come alive and savour that warm, familiar feeling.

Proust Effect
Just one whiff of a scent can unlock a world of memories. Scent has the remarkable power to take you back in an instant, because it’s directly linked to emotion and memory. This unconscious return to past moments through a sensory experience is what we call the Proust Effect.

So, raise your glass with us and let’s Proust together to a new year full of beautiful moments.